New Objective: Made in the USA
July 7, 2022 – Littleton, MA (USA) New Objective, Inc., the global leader in innovative solutions for nanoflow and microflow LC-MS is an American multi-national organization founded in Cambridge, MA over 25 years ago. Founders Emily Ehrenfeld and Gary Valaskovic combined their skills in entrepreneurship and innovation with their shared passion in science and belief in how science can make a difference to launch an American based business. Their founding philosophies and mission were coupled early on with CEO, Mike Lee and their unified commitment to establish, build and maintain a business that is Made in the USA.
New Objective quickly built the foundation of its operations, establishing dedicated research and development and manufacturing facilities together with sales and support in its US based offices. Supporting their operations was a strong network of American based suppliers, many of which were local enabling Gary and Emily to quickly establish strong relationships with their key suppliers and join the robust legacy of American made innovation. New Objective adopted the Made in the USA label celebrating its establishment as an American based business, manufacturing and assembling all of its goods in the USA, using raw materials sourced within the borders of the United States.
Similar to the establishment of its facilities and operations in MA, New Objective’s first customers were also local and with their first operations headquartered in Cambridge, MA, the wealth of start-up companies in the life science sector combined with the rich network of academic and research organizations local to Cambridge helped to develop a healthy portfolio of American based customers. New Objective’s early establishment as the leader in innovative solutions for nanoflow and microflow LC-MS quickly expanded beyond both local and national boundaries as it readily established loyal followers and advocates internationally, starting in Europe and shortly after, China, South America and Australia. Today, New Objective remains a strictly American based business, with its corporate headquarters located in Littleton, MA and manufacturing and research facilities located in Littleton, Woburn and Cambridge, MA. These operations coupled with offices located in Philadelphia, PA and a network of US based employees continues to build its network of US based suppliers while sustaining the many supplier relations launched at the inception of New Objective, over 25 years ago. Our sales portfolio remains global and continues to grow its footprint in all points of the globe as the need for reproducible results for quantitative low-flow LC-MS applications that are patient focused expands. While demand for New Objective’s solutions and its global reach never stops growing, our network of US based relations and portfolio of American accounts remains the core of New Objective’s business. New Objective serves its global portfolio of customers through its corporate headquarters in Littleton and supported by a dedicated sales office in Shanghai, China and sales representatives headquartered in Melbourne, Australia and Sao Paulo, Brazil.